Word of Art was founded in 2010 by award-winning journalist Arti Mulchand.

This unapologetic news hound grew up in a family of journalists and writers, and was weaned on worn copies of the Encyclopedia Brittanica. It sparked a lifelong love for the written word.

At 18, she did her first newsroom stint and embarked on a career of playing with words. She told the stories of both heroes and villains, and found creative ways to explain everything from flat feet to climate change.

After over a decade of seeing first hand the impact great stories could have, Arti packed up her toolkit and ideas about storytelling to explore how they could be applied to other areas of communication. As an editorial strategist at Ogilvy Public Relations Worldwide, she learned about both the opportunities and challenges of corporate communication and public relations.

In 2010, she decided to write the next chapter of her career and, supported by a great network of storytellers and visual journalists, started Word of Art.

The Core Team


Arti Mulchand, Founder and Director

Arti is an award-winning journalist and professional writer who began her career at Singapore’s largest news organisation, Singapore Press Holdings, in 1999, rising to become Assistant to the Editor at The Straits Times’ Newsdesk.

In 2008, she moved on take on the position of Senior Account Manager and Editorial Consultant at Ogilvy Public Relations Worldwide, where she also conducted media training. With close to 20 years’ experience in media and journalism, she is well-versed at telling stories that help brands engage and delight.

She also writes regularly for both Singapore Press Holdings and Mediacorp publications and, with a team of professional and passionate writers, curates content for magazines, websites and books.

Her clients at Word Of Art include Accenture, Coca Cola and Oracle.

Sangeeta Mulchand-Braam, Managing Editor

Sangeeta has almost three decades of journalism and editing experience in Asia and Europe under her belt.

She began her career at the Business Times in Singapore, writing both news stories for the main paper and in-depth analyses for the monthly Singapore Business.

Since then, her portfolio has included project editing for Media Partners International in Amsterdam (Fast Forward, Amsterdam – the Magazine, and Holland Herald), editing for financial newswire Dow Jones in Tokyo, and corresponding for trade publications in Hong Kong (Campaign Asia), London (Screen International) and The Hague (Real Estate Publishers).

Sangeeta began working with Word of Art in 2011, and has not looked back since.