Word of Art was founded in 2010 by award-winning journalist Arti Mulchand.
This unapologetic news hound grew up in a family of journalists and writers, and was weaned on worn copies of the Encyclopedia Brittanica. It sparked a lifelong love for the written word.
At 18, she did her first newsroom stint and embarked on a career of playing with words. She told the stories of both heroes and villains, and found creative ways to explain everything from flat feet to climate change.
After over a decade of seeing first hand the impact great stories could have, Arti packed up her toolkit and ideas about storytelling to explore how they could be applied to other areas of communication. As an editorial strategist at Ogilvy Public Relations Worldwide, she learned about both the opportunities and challenges of corporate communication and public relations.
In 2010, she decided to write the next chapter of her career and, supported by a great network of storytellers and visual journalists, started Word of Art.
The Management Team
Arti Mulchand
Director and Editorial Strategist
Word of Art was founded by award-winning journalist and storyteller Arti Mulchand.
Growing up on a staple of novels and worn copies of Time Magazine and National Geographic sparked a lifelong love for the written word.
At 18, she landed her first of four newsroom stints as an intern, and upon graduating in 1998, she embarked on her career as an unapologetic news hound, constantly looking for new ways to tell her stories. By the time she left in 2008, she had risen to the position of Assistant to the Editor at The Straits Times Newsdesk.
Aware of the impact well-researched and well-written stories can have, Arti was keen to explore how her ideas about storytelling could be applied to other areas of communication. Joining the agency world, she learned about both the opportunities and challenges of corporate communication and public relations.
In 2011, she decided to write the next chapter of her career and, supported by a great network of storytellers she respects and admires, started Word of Art.
Sangeeta Mulchand-Braam
Managing Editor
Sangeeta Mulchand, managing editor of Word of Art, has almost three decades of journalism and editing experience in Asia and Europe under her belt.
She began her career at the Business Times in Singapore, writing both news stories for the main paper and in-depth analyses for the monthly Singapore Business.
Since then, her portfolio has included project editing for Media Partners International in Amsterdam (Fast Forward, Amsterdam, the Magazine and Holland Herald), corresponding for trade publications Hong Kong (Campaign Asia), London (Screen International) and The Hague (Real Estate Publishers), and editing for financial newswire Dow Jones in Tokyo.
Sangeeta began working with Word of Art in 2011 and has not looked back. Projects/clients include Accenture, Oracle, The Coca-Cola Company and Singapore Press Holdings.