“At Coca-Cola, we know that our internal stakeholders are as important as our external ones, and that they must be engaged through strong and sharp communication. To that end, Word of Art has been an ideal content partner, applying strong storytelling techniques to internal communication, and creating strategies and stories that our teams relate to. Arti and her team demonstrate a deep appreciation for who we are, what we stand for as a brand, and how to best articulate that.”
Stephanie Yip
Coca-Cola Southeast Asia
“Arti tackled the hairy issue of pitching to the media with wit and a great sense of humour, but the training was serious business and it made an impact with sales teams, and built confidence with marketing teams. Her knowledge of the inner workings of a newsroom and the editorial process definitely shone through.”
Mae Loon
Former Director & Head of Corporate Communications (Asia Pacific)
Franklin Templeton Investments
"As a start-up in a very niche market, we faced challenges in positioning our product. Arti & her team at Word of Art are extremely knowledgeable in social media and helped us utilise the right platforms for brand awareness and sales. These guys are a dedicated bunch who thrive on challenges to deliver results and value add! "
Sakina Dhilawala
Founder, EverythingGreen.sg
“Through the successful launches of independent films and series, Word of Art has been a great partner in helping to establish the Sundance Channel brand in Singapore. This includes developing high impact PR campaigns for series such as Mad Men and Breaking Bad, among others.”
Rob Hooper
MD, Hey Jupiter Communications
"Arti is more than just articulate. Her dedication, knowledge and experience has helped our messages come alive. Communications isn't just about prose or positioning anymore but about the platforms, audience, sector and region. Arti and her team clearly understand this. They are also proactive and engaging, and bring their breadth, and depth, of experience in other industries to wealth management."
En-Lai Yeoh
Former APAC Head of Digital Content, UBS
“I have had the honour of working with Arti for multiple clients. She has never ceased to impress and inspire the executives and C-suites. I can always count on her journalistic professionalism, whether it is for media coaching or writing.”
Danny Phan
Managing Director, Teneo Blue Rubicon
“Word of Art has been very helpful in creating awareness of Sundance Channel’s growing presence in Singapore.”
Elana Mayerfield
Corporate Communications Director, AMC Networks
“Arti delivers work that is exceptional and professional. She understands the job requirements and ensures that work is flawless when it is handed off to us. She is a thinking writer and is inquisitive, as well as creative and resourceful. She is able to make the best of what raw information she has to present a clear summary or write up that we can always use as is. If you want to engage a writer whose work you can trust, go to Arti.”
Angela Sim
MD, ROI Strategy Consultants
“I have worked with the team from W.O.A on several big annual fashion events. The W.O.A team is more than well prepared from the word “go!” I am impressed by the way they work and also the synergy that clearly exists between Arti and Tania. This spark and enthusiastic vibe is what I really admire (most P.R agencies are kind of jaded, especially if it is a year in, year out event). Both are also very creative in their thinking and I am able to bounce my own ideas off them and eventually come up with some really new and innovative ways of approaching PR for my events. Their personal connections with some of our major fashion media, including fashion publications, TV and news network and, also, the increasingly important fashion bloggers ensure a good turnout of these media for the events they are in charge of. It is not an easy task, especially at AFX, where major international brand names dominate media attention and overshadow local designers, but the team at W.O.A has never failed to deliver. That is how a good and efficient PR agency should be.”
David Wang
Vice-President, Textile and Fashion Federation (TaFf) Singapore