Content Strategy

Organisations cannot escape the need for content. Whether it's a product release, getting executives into the news, or being recognised as an opinion leader, communicating well is key to success.

Knowing what stories connect with which audiences – and being able to develop them – results in impactful content that helps you achieve business goals. Our proprietary Story Matrix helps you tap into a wide range of stories that you can tell. We can also work with communication team or your agency to make those strategies come to life.

Organisations and companies that we have worked with include Coca Cola, Oracle, UBS and SPRING Singapore.

Thought Leadership

Good thought leadership pieces are what set you apart, whether as a leader or an organisation. It requires being able to answer the biggest questions on the minds of your stakeholders and having a point of view on issues that affect your consumers, your industry and the business environment within which you operate. As journalists and subject matter specialists, we know how to do this effectively.

Custom Content

With its strong stable of writers and editors, both in-house and drawn from a select network, Word of Art can develop a wide variety of customised content.

We have developed and edited websites, articles, books, and annual reports for listed companies, as well as for various MNCs and SMEs. Our clients cut across industries, and include Accenture (Singapore and Malaysia), Coca Cola, Oracle, Singapore Children’s Society, SP Services and UBS.

We have also created commissioned content for media organisations, including Singapore Press Holdings, MediaCorp and Yahoo!.

OTHER WAYS WE CAN HELP