Why it is important?

Brands like Starbucks and Apple are known for their simple, irresistible narratives. They forge an emotional connection that rises above self-promotion. Their stories resonate because they respect the ABCs of great storytelling – they are authentic, bold, and compelling.

They also cleverly utilise platforms to connect directly with their desired audiences in a myriad of ways. That is the biggest opportunity for brands today – instant and unfiltered access to every stakeholder.

But it also means that how you say something is as critical as what you’re saying, whether you’re engaging with your employees and rallying them around your vision,  steering conversations around key issues in your sector, or communicating your true value.
 

In the Twitterverse